Deploying to production shouldn't require a meeting, three approvals, and a prayer. Yet most teams treat every release like launching a rocket - mission control on standby, everyone watching the countdown, but no one wanting to press the red button.
At Sokos Hotels, our web booking system handles thousands of reservations daily, processing millions monthly across 50 hotels all over Finland and Estonia. One critical bug means lost revenue; one outage means thousands of unhappy guests. We were trapped in weekly releases, manual verification, and the kind of Thursday tension that put everyone in the mission control room. We asked ourselves if Continuous Deployment is just a myth.
In less than a year, we broke the cycle. We went from weekly manual releases to deploying seven times per day with higher confidence than ever. The results? 4.5/5.0 customer effort score, 40% higher conversion rates and 4.3+/5.0 overall team happiness. The secret? A testing strategy that made deployment boring for the last 2 years.
Join my talk to find out how we did it!
What you’ll get from this talk:- The three signs your team is not ready for Continuous Deployment, and the technical enabler that breaks the testing tension.
- How we shifted from “QA signs off on releases” to "Quality is built-in", and why the cultural change was harder than the technical one.
- The valuable failure lessons we learned along the way and what it taught us about green pipeline.
Your takeaway: A practical, battle-tested roadmap for testing-enabled Continuous Deployment. You'll leave knowing which tests to automate first, how to build confidence without sacrificing speed, and how to prove to skeptics that this isn't just another risky experiment. Real patterns, real failures, real results - ready to implement Monday morning.
Who should attend: QA engineers, test automation engineers, developers, engineering managers, and DevOps practitioners who believe testing should accelerate delivery, not slow it down.
